As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any video enterprise.
We felt so strongly that we jumped at the opportunity to join Google, Facebook, CNN, MSNBC and more than 150 media companies as they worked with the Media Ratings Council to create the new standards required to tackle the emerging challenge of Cross Media Measurement.
And today the final version of the new specification has been published. You can download it here.
As AdWeek so succinctly puts it, these "standards aim for harmony in the contentious video ad marketplace". A marketplace that is going to become more and more contentious as the audience continues to pile in en masse.