Insights, news and expert advice from the Watching That team.

 

Cameron Church speaks to Video Ad News

Siloed Data Can Lead to Tribal Warfare...
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New York Post joins Watching That

The New York Post has joined Watching That’s stable of premium publishing partners.  We’re very excited to welcome the New York Post team to Watchingfalse
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Watching That joins Google, Facebook and 150+ Premium Media Enterprises to develop the MRC Cross Media Standards for Video

  As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success offalse
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Goedendag IBC 2019

This year we're excited to be talking to Publishers, Broadcasters and OTT platforms about our advanced analytics and benchmarking data acrossfalse
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Guten Tag DMexco

This year we're excited to be talking to Publishers and Broadcasters about advanced analytics and first party data across mobile/desktop/in-app/OTT. false
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Introducing The Video Ad Flow Map

Troubleshooting video ad failures requires you to go deep into the mechanics of how things work . For this we've developed the Video Ad Flow map.
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The 5 steps to troubleshoot your video ad failures

When video ads fail things can go from bad to worse pretty quickly. Operating at scale, the lost opportunity can rake up 100,000s of missedfalse
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Bienvenue Prisma Media

At the national level of digital media publishing, Prisma Media is about as big as they come  A fully owned subsidiary of  Gruner + Jahr, Prismafalse
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NEW Product Update: Google Ad Manager integration for line items

You can now integrate your Watching That account with your Google Ad Manager account, which links line items on watchingthat.com to the relevant pagefalse
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Video Advertising Trends and Preferences in partnership with Brightcove

Media owners around the world want to know how their video advertising performance stacks up against that of their peers: Am I where I should be infalse
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