Insights, news and expert advice from the Watching That team.

 

How we're helping the video industry #recoverstronger

It's been about 6 months since the world was turned upside down. And in some respects it feels like it's been 6 years.
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ADVISORY: Spike in 400 VAST Errors in IMA SDK as of July 15, 2020

Advisory for Video Ad Operations Teams Watching That has recently detected a spike in the number of ad errors coded as VAST 400 across our network of...
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Watching That Launches Enhanced Freewheel Integration

From today, users of the Freewheel Ad Server can benefit from an improved integration with the Watching That platform.
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Watching That Deep Dives into the Current State of Video Advertising at Brightcove PLAY 2020

Watching That continued its involvement, albeit virtually, in one of the online video industry's biggest  annual events: Brightcove PLAY.
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Google Ad Manager Integration is now Live!

From May 26, 2020 Watching That customers can link their Google Ad Manager account to enrich and further extend the data and insights generated by...
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Bringing Video Header Bidding Into The Fold

Header Bidding for Video is revolutionising how digital video advertising is being bought and sold.
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3 Tips from our experts to help ad funded media owners weather the COVID-19 pandemic

There are lots of reports being released right now about how marketers and agencies are pausing and potentially pulling back digital ad spend over...
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How to troubleshoot a low video fill rate in 3 steps

If you're among many digital media publishers and OTT broadcasters you'll be feeling like your fill rate could be doing a lot better.
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5 things we learnt about the state of video in 2019

As we close the book on 2019 we get to look back over the last 12 months, across all our customers around the globe to see what exactly the year...
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Q4 video optimisation tips

The Ad Ops teams we're working with are heads down on delivering their Q4 and end-of-year targets.   They're using Watching That to make sure nothing...
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