It's been about 6 months since the world was turned upside down. And in some respects it feels like it's been 6 years.

Throughout these turbulent times the team at Watching That remained committed and successful in helping our customers weather the storm.

We've now decided to that our next step is to leverage these learnings and experiences to help the entire video industry get back on the front foot.

We're calling this effort our #RecoverStronger campaign.

And we're launching it today.

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Let us introduce you to the campaign through a Q&A format:

What can I expect from #RecoverStronger?

The most important thing you'll get from this effort are new insights and recommended actions to take that will help you and your business not only weather the ongoing pandemic crisis but also ensure you're on the front foot as the world eventually rights itself.

Ok thanks for the sales pitch, but really, what will I get from this?

For starters we will be publishing content that will be tagged with #RecoverStronger across all of our channels. When you see it you can be sure that it will contain insights derived from the data we collected from our network; and be aimed at helping you and your business push through the effects of this pandemic.

Examples of the type of content to watch out for include:

  • A new deep dive explainer series called Let's Talk About (LTA)... 

  • Advisories and tech notes that highlight major changes in the industry ecosystem and benchmarks;

  • Tips & Tricks that will help you improve your day to day.

We're also going to be asking industry experts and friends of Watching That to weigh in on what they are thinking about when it comes to helping their video businesses #RecoverStronger.

Plus we're offering flexible and cut to measure commercial packages to those that need it. Something to suit every budget and situation.

If, after engaging with any aspect of the campaign, you feel like you've learnt something new and useful we will consider our efforts a success.

That all sounds fantastic but isn't it a bit premature to launch a campaign of recovery?

Indeed the industry, and the world, still has a long way to go before we can put this pandemic behind us.

But any recovery starts the minute after impact. It is a process of betterment and repair that, if done right, builds resilience to a dynamic environment and repeat events.

So we feel that now is the right time to help take your recovery to the next level.


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OK, I'm in. How do I get started?

We want to make this as easy as possible for you. You simply need to keep an eye out on any one of our content channels:

Any final things I should know?

This campaign encompasses an idea that is open to everyone, as we are all in this together. Indeed it will be as a community that the video industry will have the strongest shape in response to one of the greatest challenges it has ever faced.

So feel free to get involved.

  • Use the #RecoverStronger for your own professional and personal activities and motivations;

  • Get in touch with us if you have something you'd like to share, or indeed an area you'd like covered.

And just know we're here to help.

 

 

 

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