Insights, news and expert advice from the Watching That team.

 

Report of the Month: Freewheel Campaign Performance

What is the report template? From talking to our customers we are very aware that the volume of campaigns they are managing has increased...
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The Complete List of Product Updates for Autumn 2021

We are already half-way through Q4 and Christmas and the end of the year is hurtling towards us so we thought we’d take a breath and do a recap of...
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Video Ad Zones: Your New Best Defence

Ensuring that every video ad is delivered across every campaign is paramount.   If the demand is there, then money is on the table; and no one wants...
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Report of the Month: Viewability

What is the report template? This report was built to help track viewability performance, and ensure any changes in viewability are easily identified...
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Brightcove PLAY 21: How's Your Ad Health? Recap

In case you missed the "How is your Ad Health?" session with Watching That's Founder and CEO Cameron Church at Brightcove PLAY 21, you can watch it...
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3 Things You Need To Do Today To Smash Your Q4 Targets

You've got a big revenue target, you're short staffed and your to-do list is a mile long: welcome to Q4! After the summer lull, Q4 always comes...
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Brightcove Marketplace Welcomes OTT Revenue Intelligence Platform Watching That

Watching That, the leading revenue intelligence platform for the OTT industry, announces its availability on The Brightcove Marketplace. Brightcove...
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The Complete List of Product Updates for Summer 2021

The summer of 2021 has been quite something hasn't it? Despite it all the team here has remained hard at work bringing more and more value to the...
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A+E Networks partners with Watching That

In an effort to consistently deliver successful digital ads across its platforms, A+E Networks®, a global media company with a portfolio of brands...
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How To Eliminate Lost Video Ad Opportunities

The ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table. 
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