Cameron Church speaks to Video Ad News

Siloed Data Can Lead to Tribal Warfare...
Read more

New York Post joins Watching That

The New York Post has joined Watching That’s stable of premium publishing partners.  We’re very excited to welcome the New York Post team to Watching...
Read more

Watching That joins Google, Facebook and 150+ Premium Media Enterprises to develop the MRC Cross Media Standards for Video

  As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of...
Read more

Goedendag IBC 2019

This year we're excited to be talking to Publishers, Broadcasters and OTT platforms about our advanced analytics and benchmarking data across...
Read more

Guten Tag DMexco

This year we're excited to be talking to Publishers and Broadcasters about advanced analytics and first party data across mobile/desktop/in-app/OTT. ...
Read more

Introducing The Video Ad Flow Map

Troubleshooting video ad failures requires you to go deep into the mechanics of how things work . For this we've developed the Video Ad Flow map.
Read more

The 5 steps to troubleshoot your video ad failures

When video ads fail things can go from bad to worse pretty quickly. Operating at scale, the lost opportunity can rake up 100,000s of missed...
Read more

Bienvenue Prisma Media

At the national level of digital media publishing, Prisma Media is about as big as they come  A fully owned subsidiary of  Gruner + Jahr, Prisma...
Read more

NEW Product Update: Google Ad Manager integration for line items

You can now integrate your Watching That account with your Google Ad Manager account, which links line items on watchingthat.com to the relevant page...
Read more