The Watching That Blog

The ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table. 

With the waves from the big $1.17 Billion Magnite acquisition of SpotX splash still crashing around the video advertising industry ocean, it’s a good...

With a recent update to the Watching That platform, users can now optimise and troubleshoot their Google AdX campaigns like never before.   Lets dive...

Great news:  from today if you use the Akamai Adaptive Media Player or Bitmovin Player then you now have turn key access to the Watching That...

We are kicking off 2021 in style with a big release of new data points that are now collected as standard by Watching That.

Watching That is delighted to announce the appointment of Jamie West as a Strategic Advisor to the business. 

From today, users of the Watching That platform can send any data, at any time.

 

Watching That's "Let's Talk About..." series, part of our #RecoverStronger programme, delves into the depths of the most interesting, poignant &...

Jermaine Roseman is a digital product thought leader who oversees Advanced Advertising Solutions and Operational Strategy at A+E Networks. His team...