The Watching That Blog

Watching That's "Let's Talk About..." series, part of our #RecoverStronger programme, delves into the depths of the most interesting, poignant &...

Jamie West is the former Deputy MD of Sky Media UK and Group Director of Advanced Advertising Sky. He helped build Sky into a power house in advanced...

It's been about 6 months since the world was turned upside down. And in some respects it feels like it's been 6 years.

Advisory for Video Ad Operations Teams Watching That has recently detected a spike in the number of ad errors coded as VAST 400 across our network of...

From today, users of the Freewheel Ad Server can benefit from an improved integration with the Watching That platform.

Watching That continued its involvement, albeit virtually, in one of the online video industry's biggest  annual events: Brightcove PLAY.

From May 26, 2020 Watching That customers can link their Google Ad Manager account to enrich and further extend the data and insights generated by...

Header Bidding for Video is revolutionising how digital video advertising is being bought and sold.

There are lots of reports being released right now about how marketers and agencies are pausing and potentially pulling back digital ad spend over...

If you're among many digital media publishers and OTT broadcasters you'll be feeling like your fill rate could be doing a lot better.