Q4 video optimisation tips
November 27, 2019 The Ad Ops teams we're working with are heads down on delivering their Q4 and end-of-year targets. They're using Watching That to make sure nothing...
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The call for a common language comes loud and clear from New Video Frontiers.
October 30, 2019 As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any...
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Cameron Church speaks to Video Ad News
September 19, 2019 Siloed Data Can Lead to Tribal Warfare...
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New York Post joins Watching That
September 11, 2019 The New York Post has joined Watching That’s stable of premium publishing partners. We’re very excited to welcome the New York Post team to Watching...
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Watching That joins Google, Facebook and 150+ Premium Media Enterprises to develop the MRC Cross Media Standards for Video
September 05, 2019 As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of...
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Goedendag IBC 2019
August 27, 2019 This year we're excited to be talking to Publishers, Broadcasters and OTT platforms about our advanced analytics and benchmarking data across...
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Guten Tag DMexco
August 07, 2019 This year we're excited to be talking to Publishers and Broadcasters about advanced analytics and first party data across mobile/desktop/in-app/OTT. ...
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Introducing The Video Ad Flow Map
June 28, 2019 Troubleshooting video ad failures requires you to go deep into the mechanics of how things work . For this we've developed the Video Ad Flow map.
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The 5 steps to troubleshoot your video ad failures
June 26, 2019 When video ads fail things can go from bad to worse pretty quickly. Operating at scale, the lost opportunity can rake up 100,000s of missed...
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