The Watching That Blog

From today, users of the Freewheel Ad Server can benefit from an improved integration with the Watching That platform.

Watching That continued its involvement, albeit virtually, in one of the online video industry's biggest  annual events: Brightcove PLAY.

From May 26, 2020 Watching That customers can link their Google Ad Manager account to enrich and further extend the data and insights generated byfalse

Header Bidding for Video is revolutionising how digital video advertising is being bought and sold.

There are lots of reports being released right now about how marketers and agencies are pausing and potentially pulling back digital ad spend overfalse

If you're among many digital media publishers and OTT broadcasters you'll be feeling like your fill rate could be doing a lot better.

As we close the book on 2019 we get to look back over the last 12 months, across all our customers around the globe to see what exactly the yearfalse

The Ad Ops teams we're working with are heads down on delivering their Q4 and end-of-year targets.   They're using Watching That to make sure nothingfalse

As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of anyfalse