Insights, news and expert advice from the Watching That team.

 

A+E Networks partners with Watching That

In an effort to consistently deliver successful digital ads across its platforms, A+E Networks®, a global media company with a portfolio of brands...
Read more

How To Eliminate Lost Video Ad Opportunities

The ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table. 
Read more

Let's Look at Why the Magnite SpotX Tie Up is a Smart Move

With the waves from the big $1.17 Billion Magnite acquisition of SpotX splash still crashing around the video advertising industry ocean, it’s a good...
Read more

How to optimise and troubleshoot your AdX video campaigns like a pro

With a recent update to the Watching That platform, users can now optimise and troubleshoot their Google AdX campaigns like never before.   Lets dive...
Read more

Akamai Adaptive Media Player and Bitmovin Player now supported

Great news:  from today if you use the Akamai Adaptive Media Player or Bitmovin Player then you now have turn key access to the Watching That...
Read more

Now Available: Sales Channel, Market Deal Ids, Active Tab + more

We are kicking off 2021 in style with a big release of new data points that are now collected as standard by Watching That.
Read more

Watching That Appoints Former Sky Exec and Media Industry Leader as Strategic Advisor

Watching That is delighted to announce the appointment of Jamie West as a Strategic Advisor to the business. 
Read more

Track Anything, Anytime with Custom Data and Events

From today, users of the Watching That platform can send any data, at any time.
Read more

Let's Talk About... VPAID

Watching That's "Let's Talk About..." series, part of our #RecoverStronger programme, delves into the depths of the most interesting, poignant &...
Read more

Subscribe to the Blog!