Google Ad Manager Integration is now Live!

From May 26, 2020 Watching That customers can link their Google Ad Manager account to enrich and further extend the data and insights generated by...
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Bringing Video Header Bidding Into The Fold

Header Bidding for Video is revolutionising how digital video advertising is being bought and sold.
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3 Tips from our experts to help ad funded media owners weather the COVID-19 pandemic

There are lots of reports being released right now about how marketers and agencies are pausing and potentially pulling back digital ad spend over...
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How to troubleshoot a low video fill rate in 3 steps

If you're among many digital media publishers and OTT broadcasters you'll be feeling like your fill rate could be doing a lot better.
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5 things we learnt about the state of video in 2019

As we close the book on 2019 we get to look back over the last 12 months, across all our customers around the globe to see what exactly the year...
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Q4 video optimisation tips

The Ad Ops teams we're working with are heads down on delivering their Q4 and end-of-year targets.   They're using Watching That to make sure nothing...
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The call for a common language comes loud and clear from New Video Frontiers.

As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any...
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Cameron Church speaks to Video Ad News

Siloed Data Can Lead to Tribal Warfare...
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New York Post joins Watching That

The New York Post has joined Watching That’s stable of premium publishing partners.  We’re very excited to welcome the New York Post team to Watching...
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