Insights, news and expert advice from the Watching That team.

 

Brightcove PLAY 21: How's Your Ad Health? Recap

In case you missed the "How is your Ad Health?" session with Watching That's Founder and CEO Cameron Church at Brightcove PLAY 21, you can watch it...
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3 Things You Need To Do Today To Smash Your Q4 Targets

You've got a big revenue target, you're short staffed and your to-do list is a mile long: welcome to Q4! After the summer lull, Q4 always comes...
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Brightcove Marketplace Welcomes OTT Revenue Intelligence Platform Watching That

Watching That, the leading revenue intelligence platform for the OTT industry, announces its availability on The Brightcove Marketplace. Brightcove...
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The Complete List of Product Updates for Summer 2021

The summer of 2021 has been quite something hasn't it? Despite it all the team here has remained hard at work bringing more and more value to the...
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A+E Networks partners with Watching That

In an effort to consistently deliver successful digital ads across its platforms, A+E Networks®, a global media company with a portfolio of brands...
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How To Eliminate Lost Video Ad Opportunities

The ultimate goal for every AVOD rev ops team is to take every available opportunity to serve an ad off the table. 
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Let's Look at Why the Magnite SpotX Tie Up is a Smart Move

With the waves from the big $1.17 Billion Magnite acquisition of SpotX splash still crashing around the video advertising industry ocean, it’s a good...
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How to optimise and troubleshoot your AdX video campaigns like a pro

With a recent update to the Watching That platform, users can now optimise and troubleshoot their Google AdX campaigns like never before.   Lets dive...
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Akamai Adaptive Media Player and Bitmovin Player now supported

Great news:  from today if you use the Akamai Adaptive Media Player or Bitmovin Player then you now have turn key access to the Watching That...
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Now Available: Sales Channel, Market Deal Ids, Active Tab + more

We are kicking off 2021 in style with a big release of new data points that are now collected as standard by Watching That.
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