5 things we learnt about the state of video in 2019

As we close the book on 2019 we get to look back over the last 12 months, across all our customers around the globe to see what exactly the year...
Read more

Q4 video optimisation tips

The Ad Ops teams we're working with are heads down on delivering their Q4 and end-of-year targets.   They're using Watching That to make sure nothing...
Read more

The call for a common language comes loud and clear from New Video Frontiers.

As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of any...
Read more

Cameron Church speaks to Video Ad News

Siloed Data Can Lead to Tribal Warfare...
Read more

New York Post joins Watching That

The New York Post has joined Watching That’s stable of premium publishing partners.  We’re very excited to welcome the New York Post team to Watching...
Read more

Watching That joins Google, Facebook and 150+ Premium Media Enterprises to develop the MRC Cross Media Standards for Video

  As a data analyst platform for the video industry we obviously have a very strong view that appropriate measurement is critical to the success of...
Read more

Goedendag IBC 2019

This year we're excited to be talking to Publishers, Broadcasters and OTT platforms about our advanced analytics and benchmarking data across...
Read more

Guten Tag DMexco

This year we're excited to be talking to Publishers and Broadcasters about advanced analytics and first party data across mobile/desktop/in-app/OTT. ...
Read more

Introducing The Video Ad Flow Map

Troubleshooting video ad failures requires you to go deep into the mechanics of how things work . For this we've developed the Video Ad Flow map.
Read more